Five things every tradesperson's website needs
Areas you cover, real photos of finished jobs, a rough idea of price, a one-tap way to get a quote, and genuine reviews. Miss any of these and you're sending customers to the next name on Google.
Most trade websites we see are missing at least two of these. It's usually not a design problem, it's that nobody told them what actually gets a homeowner to pick up the phone.
1. Areas you cover, stated clearly
Someone searching "roofer in Harrogate" wants to know fast if you actually work there. Name your towns on the homepage, not buried on a separate page, so both Google and the visitor can tell in a glance.
2. Real photos of finished work
Trade work is visual. Before-and-afters, a gallery of recent jobs, even a few phone photos, all do more to build trust than a paragraph of text ever will. Stock photos of a hard hat do the opposite.
3. A rough idea of price
You can't always quote exactly online, but a typical range for common jobs, like "chimney repointing: £380–£1,600", filters out people who were never a fit and reassures the ones who are.
4. A one-tap way to get a quote
Most people find trade websites on their phone, often mid-emergency. A big, obvious call button and a short quote form beat a long "contact us" page every time.
5. Reviews from real customers
Trades live or die on trust. Pull your Google reviews onto the site, or ask a handful of recent customers for a line or two. Even three genuine reviews beat none.
We've built trade sites with a live job-cost estimator, before-and-after sliders and filterable job galleries, all designed around getting the phone to ring. We design yours first, free, so you can see it before you pay a penny.
See a roofing website we built →Common questions
What should a tradesperson's website include?+
Clear areas covered, real photos of past jobs, a rough idea of pricing, an easy way to get a quote, and reviews from real customers.
Do tradespeople really need photos of their work?+
Yes. Trade work is visual and photos of real jobs do more to build trust than any amount of text.
Should a trade website show prices?+
Exact prices aren't always possible, but a typical price range for common jobs helps filter serious enquiries from tyre-kickers.