Website photos: what actually helps (and what to skip)
Real photos of your work, your team, and your premises build more trust than any stock library. A decent phone photo of the real thing beats a beautiful photo of someone else's.
Photos are one of the fastest ways to build trust on a website, but only if they're the right ones. Here's what to include, what to skip, and how to get good shots without hiring anyone.
What actually helps
What to skip
Getting good shots without a photographer
Shoot in daylight near a window or outdoors rather than under indoor bulbs. Fill the frame with the subject rather than shooting from far away. Take a few angles of each job and pick the best one later, rather than settling for the first shot.
Keep file sizes sensible
Modern phone photos are often huge files that slow your site down badly. Compress images before uploading, or make sure whoever builds your site does it for you, since page speed affects both visitors and Google rankings.
We compress and optimise every image on your site automatically, so your photos load fast without you needing to think about file sizes. Send us what you've got and we'll take care of the rest.
Talk to us about your website →Common questions
Do I need a professional photographer for my website?+
Not necessarily. Clear, well-lit phone photos of real work usually build more trust than a polished but generic professional shoot.
Should I use stock photos on my website?+
Avoid them where possible. Visitors can usually tell, and stock photos signal a template site rather than a real local business.
What photos matter most for a small business website?+
Real photos of finished work, a photo of you or your team, and your premises or van if relevant. These build trust fastest.