What to put on your contact page to get more enquiries
A short form, a visible phone number, your service area and a rough idea of response time. Cut anything that isn't essential, every extra field or click loses someone.
Your contact page is where interest turns into an actual enquiry. Most small business sites treat it as an afterthought. A few small changes make a real difference to how many people actually follow through.
Keep the form short
Name, a way to reach them, and a message box is usually enough. Every extra field, especially ones that feel unnecessary, gives someone a reason to give up halfway through.
Show a phone number, not just a form
Some people, especially on mobile or with anything urgent, would rather call than fill in a form. Offering only one option loses the people who prefer the other.
Set expectations on response time
A line like "we usually reply within a few hours" reduces the anxiety of sending a message into the void. It's a small trust signal that costs nothing to add.
Repeat your service area
Someone who's reached your contact page is close to enquiring. A quick reminder of the areas you cover reassures them they're not wasting their time before they hit send.
Don't make people leave the page to find it
A contact button that opens a new tab, or a form buried under a slow-loading map, adds friction. Keep it simple, fast and on the page.
Every site we build has a short, mobile-friendly contact form and a click-to-call number, designed to convert rather than just exist. We design yours free before you pay a penny.
Talk to us about your website →Common questions
What should a small business contact page include?+
A phone number, a short form with few fields, your service area, typical response time, and an address or map if you have premises.
How many fields should a contact form have?+
As few as possible. Name, contact details and a message box is usually enough. Every extra field loses some people.
Should I show my phone number or just use a form?+
Show both. Some people want to call immediately, especially on mobile, others prefer to message. Offering only one loses the other group.